Regional Integration of Tourist Resources Through Marketing Programs


Boyana Boyanova Plamen Lakov Svetlana Nencheva

Abstract:

This article discusses regionalization schemes in international tourism exchange and possible directions for marketing research through marketing programs. The aim is to achieve an efficient absorption of the territorial tourism-recreational resources. The result of the survey will support the formation of new sites from the tourist infrastructure – functional tourist areas. Recommendations are proposed for improving the management of the tourist recreation area at the level of the subjects – national organizations and public institutions of national and local importance.

Keywords:

tourism, tourist infrastructure, marketing, recreational sphere

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