Regional Integration of Tourist Resources Through Marketing Programs

Boyana Boyanova Plamen Lakov Svetlana Nencheva


This article discusses regionalization schemes in international tourism exchange and possible directions for marketing research through marketing programs. The aim is to achieve an efficient absorption of the territorial tourism-recreational resources. The result of the survey will support the formation of new sites from the tourist infrastructure – functional tourist areas. Recommendations are proposed for improving the management of the tourist recreation area at the level of the subjects – national organizations and public institutions of national and local importance.


tourism, tourist infrastructure, marketing, recreational sphere


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