Journal Pedagogical Almanac
“ST. CYRIL AND ST. METHODIUS” UNIVERSITY OF VELIKO TARNOVO - UNIVERSITY PRESS

Integral approach to marketing communications in the sport industry


Authors:
Elena Kantcheva
Miroslava Petkova St. Cyril and St. Methodius University of Veliko Tarnovo, Bulgaria

Pages: 153-158

Abstract:

The Marketing Communications are unusual part of the marketing activities connected to the management of the communications. The increase in the results when marketing communications were used and improved is today’s task here and internationally. This is the current problem in all areas of the entrepreneurial activity. The Sport Industry is a typical example in that area.

Keywords:

Marketing, Communication, Sport, Industry

Download


475 downloads since 30.5.2017 г.
NA / Austria / Bulgaria / China / Cote D'Ivoire / Europe / France / Germany / Greece / Portugal / Russian Federation / Singapore / Sweden / Switzerland / Turkey / Ukraine / United Kingdom / United States