СПИСАНИЕ "ИЗДАТЕЛ"
ВЕЛИКОТЪРНОВСКИ УНИВЕРСИТЕТ "СВ. СВ. КИРИЛ И МЕТОДИЙ" - УНИВЕРСИТЕТСКО ИЗДАТЕЛСТВО

Европейското книгоиздаване за деца – тенденции, профилиране, иновации. Брандове и диверсификация


Автори:
Лъчезар Георгиев

Страници: -

Резюме:

The study by prof. Lachezar Georgiev Georgiev, PhD, present corporate regrouping and consolidation, a strong commercialization, ambitions for the realization of mass circulation, child-oriented audience, characterised the publishing processes associated with the imposition of modern art book for children. Prof. Lachezar Georgiev Georgiev, PhD, think: notice is successful symbiosis between conventional technologies and digital book publishing, which stimulate modern developments on the issue of children’s literature in its most varied aspects; in so doing, continue to impose electronic children’s editions, with tangible and lasting presence in cyberspace. Along with this contemporary children’s book publishing is looking for successful brands – finds stereotypes of successful production, working with established authors of children’s books, particularly in the field of fantasy fiction, but don’t forget and valuable samples of classic children’s literature. Prosperity has and in children’s illustration and graphic that takes a level of contemporary european book for children. In the study are present activity of Egmont; DEA Media Group; Lagardère; Hachette Livre; Hachette Book Group; RCS MediaGroup, Mondadory Group; Simon&Shuster; Random House; Caminho S.A., Porto Editora, Leya.


Ключови думи:

book publishing, brands, diversification, innovation, children’s literature, european book for children.

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530 изтегляния от 15.12.2016 г.