“ST. CYRIL AND ST. METHODIUS” UNIVERSITY OF VELIKO TARNOVO - UNIVERSITY PRESS

Application of Anglicisms in Communication in the Marketing Field - Comparative Analysis of German and Bulgarian Language


Authors:
Svetla Panayotova Gabrovo University, Bulgaria

Pages: 217-224

Abstract:

Globalization of economics in the contemporary market conditions contributes for many of the trade and economic transactions being carried out in English. Specialists perceive English language as an international Lingua Franca. This paper presents the application of anglicisms in German and Bulgarian language from a comparative aspect with focus on the marketing field.

Keywords:

marketing, Anglicisms in German and Bulgarian language.

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