“ST. CYRIL AND ST. METHODIUS” UNIVERSITY OF VELIKO TARNOVO - UNIVERSITY PRESS

Manifestations of Negative Aesthetic Assessment in Communication, Reflected in Bulgarian Idioms, Proverbs and Sayings


Authors:
Tedora Rabovyanova St. Cyril and St. Methodius University of Veliko Tarnovo, Bulgaria

Pages: 259-274

Abstract:

The subject of the report are phraseological units, proverbs and sayings used in conversation. They are related to the aesthetic subjective norm. A number of speech rules reveal the opposite. According to phraseology, Bulgarians feel dissatisfied with empty, needless, missing or insulting words. The reason is that 203 phraseological items have a negative connotation and rating. The aesthetic negative assessment can be measured with the help of two parameters ‒ plus and minus on the assessment scale. Idioms almost always express additional emotions which, in phraseological terms, are accompanied by stylistic notes like dialectical, slang, or literary; disapprovingly, slightingly, ironically, roughly, vulgar and mockingly. This theme interweaves with current problems ‒ how our mental pictures for good (my own) and for evil (stranger, outsider) are reflected in language and in speech.

Keywords:

aesthetic communication norm, negative assessment, phraseological units, sense of proportion, relevance

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