Attractiveness of the Cryptocurrency Market from the Perspective of Individual Investors in Poland Compared to Selected International Markets – a Comparative Analysis of Behaviors and Returns

Authors:

Pages: 168-180
DOI: https://doi.org/10.54664/LUKM5676

Abstract:

The concept of a decentralized electronic payment system emerged as early as the 1990s.1 However, it was not until 2008 that the issue gained broader public attention, following the publication of a manifesto by Satoshi Nakamoto. The document presented methods for utilizing peer-to-peer (P2P) networks to create a system of electronic transactions not based solely on mutual trust.2 The first block of Bitcoins was mined in 2009. The growing interest in the cryptocurrency market has led financial institutions to respond to the evolving expectations of their clients. The ability to trade in crypto-assets has thus become a competitive element in attracting new investors. The aim of this article is to explore the investment behaviors and needs of individual investors in relation to crypto-assets, as well as to attempt to answer the question of whether crypto-assets remain an attractive segment of the capital market from an investment perspective. To this end, the article draws on research conducted by PWC and analyzes the returns and risks associated with the most popular crypto-assets in comparison to stock market indices.

Keywords:

cryptocurrencies; stock market; alternative investments; financial security; bitcoin.

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