Anthropological Challenges to the Development of Economic Theory

Authors:

Pages: 58-60

Abstract:

The report justifies the interdependence between economic reality, man and economic theory. It proves that man is the centre of economic science and that economic studies are anthropological by nature. It shows that economic science will live only as a science of man, and that the ignoring of man kills economic science, deforms economic practice and questions man’s future.

Keywords:

Man in economics, life-economics, economic theory, anthropo-economics.

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Marketing Analysis of Growth Options Bee Farms from the Ruse Region

Authors:

Pages: 50-55

Abstract:

The study found that integrated development provides excellent opportunities for significantly increasing sales of the predominantly small bee farms from the Ruse region. The integration of beekeeping horizontally and vertically allows for higher added value, higher control, lower cost, better access to markets, greater market power, better allocation and reduction risk. Integrator as the leader takes the greatest risk, but also the greatest opportunities to use these benefits. When the integrator is external, there is a danger that the beekeeping stock will become its raw appendage. In the case of an internal integrator, as a state body, a branch organization, and beekeeping farms, the latter can develop more complexly, not just in the production direction, making them more diversified and potentially more peculiar and independent.

Keywords:

beekeeping, integrated development, integrator.

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