Remembering and Recognition Approach of Advertisement as Part of Young People’s Behavior in Bulgaria

Authors:

Pages: 118-124

Abstract:

In this report the author explores the advertising communication conducted by the mobile companies in Bulgaria as part of the recall and recognition of the advertisements of the mobile operators. The aim of the study is to identify the role of mobile advertisements that affect the storage and recognition of companies’ ads. The following tasks are used to achieve the goal: • A theoretical model on the recollection and recognition approach; • Determining persuasion and changing consumer attitudes; • Conducting a survey; • One-factor analysis of survey surveys; • Correlational analysis of recall and respondent behavior. The methods used to achieve the tasks are as follows: conducting two successive surveys of the same respondents about their behavior before, during, and after advertising via polls.

Keywords:

advertising impact, persuasion, mobile services.

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