Relationship of Marketing Communications and Integrated Marketing Communications

Authors:

Pages: 45-50

Abstract:

Marketing communications are a vital element of the marketing mix. The reason for using the communication mix tools is that they have a rapid and direct impact on the target customer. These are the means by which companies try to inform, convince and remind customers directly or indirectly of the goods or services they sell. Each communication tool has different roles and has a different effect on each client. The purpose of the report is to outline the relationship between marketing communications and integrated marketing communications as well as their impact on the target market of the company so that customers feel satisfied with what is being offered to them.

Keywords:

Marketing communications, Integrated marketing communications, Marketing

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