Development of the Bulgarian and European Economies – Challenges and Opportunities
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Development of the Bulgarian and European Economies – Challenges and Opportunities
(2020) Vol
4
Issue
1
Article 6
Social Influence and Ethics of Advertising
Authors:
Boyana
Boyanova
St. Cyril and St. Methodius University of Veliko Tarnovo
Pages:
36
-
38
Abstract:
(150–250 words) In recent years, there have been growing concerns about the impact of advertising on people around the world. Through advertising, the population is educated in many virtues: donation, sponsorship, saving of raw materials and energy, etc. The advertising of certain goods (cigarettes, alcohol, firearms, etc.) that are harmful to health or are incompatible with public morals or religious norms is legally regulated.
Keywords:
advertising; social influence; ethics in advertising.
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