Development of the Bulgarian and European Economies – Challenges and Opportunities
“ST. CYRIL AND ST. METHODIUS” UNIVERSITY OF VELIKO TARNOVO - UNIVERSITY PRESS

Social Influence and Ethics of Advertising


Authors:
Boyana Boyanova St. Cyril and St. Methodius University of Veliko Tarnovo

Pages: 36-38

Abstract:

(150–250 words) In recent years, there have been growing concerns about the impact of advertising on people around the world. Through advertising, the population is educated in many virtues: donation, sponsorship, saving of raw materials and energy, etc. The advertising of certain goods (cigarettes, alcohol, firearms, etc.) that are harmful to health or are incompatible with public morals or religious norms is legally regulated.

Keywords:

advertising; social influence; ethics in advertising.

Download


249 downloads since 28.2.2025 г.
NA
  • © ST. CYRIL AND ST. METHODIUS UNIVERSITY OF VELIKO TARNOVO 2016 - 2026