The Strategic Cooperation in the: arketing and Management Activity of t he Irganizations in Veliko Tarnovo region in the Field of Services

Authors:

Pages: 111-114

Abstract:

The article presents the results from a study of the joint management and marketing activities of enterprises providing services from Veliko Tarnovo and the region. The subject are the joint company activities in management and marketing aspect, and the object are the enterprises in the field of services in Veliko Tarnovo district. The main goal is aimed at revealing the specifics of the cooperative activities in these two aspects of the service companies.

Keywords:

marketing; management; cooperation; Veliko Tarnovo region.

Download

NA