Marketing Risk Analysis of Mcdonald’s Corporation (MCD)

Authors:

Pages: 171-174

Abstract:

The management of any company requires the actions of its managers to be aimed at maximizing the value of corporate assets. This is possible when management seeks to achieve high levels of profit. Achieving it depends on minimizing costs and increasing revenue cash flows. Achieving this goal requires assessment and analysis of all risks from the business environment. One of them is the market. This report provides a brief description of the risk, with a focus on market risk. The risk of McDonald’s Corporation (MCD) shares is analyzed using the basic VaR metric. Empirical data are presented using the methods – VaR Relative, Historical simulation and Monte Carlo simulation

Keywords:

risk; market risk; value at risk.

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