Building a Brand of a Political Leder

Authors:

Pages: 193-199

Abstract:

What power and politics have in common are values. In this regard, the behavior of the political leader must be subject to the accepted norms and principles in society. The lasting trace in people’s minds is important in order to build a successful and recognizable brand. The built trust and relationships between the political leader and the voters speak for the uniqueness of the brand. The qualities and the behavior of the leader as well as the created emotional bond and the readiness of voters to follow and support them are of great importance.

Keywords:

power; leader; qualities; values; brand.

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