Development of the Bulgarian and European Economies – Challenges and Opportunities
“ST. CYRIL AND ST. METHODIUS” UNIVERSITY OF VELIKO TARNOVO - UNIVERSITY PRESS

Some Models for Research of Consumer Behavior in Tourism


Authors:
Olga Mancheva-Ali St. Cyril and St. Methodius University of Veliko Tarnovo
Slavka Prodanova Vocational School of Tourism Dr. Vasil Beron, Veliko Tarnovo

Pages: 263-268

Abstract:

The creation of models and approaches is a leading topic in determining attitudes and creating strategies for tourism development, in which the main actors are tourists. This report attempts to present general and specialized approaches to the study of consumer behavior by reviewing part of the scientific literature on this topic. The models in tourism are considered to be insufficient empirical research due to the nature and dynamics of the industry, but that the topic is important for its development.

Keywords:

tourism; consumer behavior; models.

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