Situational Solutions in Customer Relations

Authors:

Pages: 56-62

Abstract:

Customer relationship management (CRM) is a relatively recent concept that is increasingly attracting the attention of both large and small companies. Each of them knows that its success depends mostly on how well it understands and satisfies the requirements of its customers, but the CRM tools offer us a qualitatively new way to achieve this. At the heart of this concept is the idea that many managers share that close relationships with partners and customers based on mutual trust and loyalty are the only way to sustainable development. The purpose of the report is to examine the situations in the development of customer relationships and to indicate the benefits of implementing this concept in companies.

Keywords:

Customer relationship management (CRM), concept, relationship marketing, benefits, situational solutions.

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