Digital Marketing in the Field of Mobile Applications

Authors:

Pages: 63-68

Abstract:

In recent years, mobile applications have become an integral part of the modern technology world. The development of software for phones and in particular mobile applications has left the field of innovation and has become a classic, highly competitive business in which digital marketing plays a leading role in the success or failure of any particular product. Sales of mobile applications generate a large financial resource for the companies that develop them and are an important part of their business. In this regard, a number of problems arise related to their distribution in a highly competitive environment offered by various digital stores. Their solution is important for the development of the company-developer of mobile applications, and a special place in this case should be occupied by targeted marketing research, the ultimate goal of which is to attract new customers in an expanding but also limited market.

Keywords:

digital marketing, mobile applications, marketing research.

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