The Role of Entrepreneurship in Small and Medium-Sized Enterprises

Authors:

Pages: 59-64

Abstract:

Entrepreneurship is the basis of the socio-economic development of any country. On the one hand, it is associated with business creation and risk-taking on the part of the entrepreneur. On the other hand, it drives economic development, providing added value and resources for all stakeholders in society. The purpose of this paper is to present the role of entrepreneurship in small and medium-sized enterprises through marketing.

Keywords:

entrepreneurship; small and medium-sized enterprises; marketing.

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