Development of the Bulgarian and European Economies – Challenges and Opportunities
“ST. CYRIL AND ST. METHODIUS” UNIVERSITY OF VELIKO TARNOVO - UNIVERSITY PRESS
All Journals Development of the Bulgarian and European Economies – Challenges and Opportunities (2023) Vol 7 Issue 1 Article 8

Impact of Language and Style in the Formation of Political Messages


Authors:
Svetlana Lakova St. Cyril and St. Methodius University of Veliko Tarnovo

Pages: 49-54

Abstract:

The language and style of communication in political marketing can influence the correct recognition of political messages. The aim of this study is to prove the strength of the impact and semantics of verbal communication, so that the political message is perceived by the audience.

Keywords:

marketing; communications; language; political marketing.

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Impact of Language and Style in the Formation of Political Messages

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