Development of the Bulgarian and European Economies – Challenges and Opportunities
“ST. CYRIL AND ST. METHODIUS” UNIVERSITY OF VELIKO TARNOVO - UNIVERSITY PRESS
All Journals Development of the Bulgarian and European Economies – Challenges and Opportunities (2023) Vol 7 Issue 1 Article 9

Aspects of the Pre-Election Communication of the Revival (Vazrazhdane) Political Party


Authors:
Svetlana Lakova St. Cyril and St. Methodius University of Veliko Tarnovo

Pages: 55-58

Abstract:

The purpose of the article is to outline some aspects of the pre-election communication of the Vazrazhdane (Revival) party in recent years. The parliamentary elections in Bulgaria, held in 2021, 2022 and 2023, showed a significant increase in the party’s recognition. The paper presents the verbal and visual messages on Facebook pages during the election campaign. The analysis is based on three methods: ideological, critical, and rhetorical. Campaign statements, posts, videos and other formats of Vazrazhdane are also presented.

Keywords:

political marketing; communication; language.

Download

Aspects of the Pre-Election Communication of the Revival (Vazrazhdane) Political Party

268 downloads since 1.3.2025 г.
NA
  • © ST. CYRIL AND ST. METHODIUS UNIVERSITY OF VELIKO TARNOVO 2016 - 2026