Strategic Management in Social Organizations – Mission, Vision and Goals
Authors:
Desislava
Mitkova
St. Cyril and St. Methodius University of Veliko Tarnovo
Pages:
193-
198
Abstract:
Strategic thinking and leadership are becoming an increasingly relevant topic for public and professional debates regarding the quality and effectiveness of functioning of social organizations. Due to the dynamic changes and the growing needs of a high management style in the social sector, as well as in order to offer innovative and effective social services, the role of strategic management is gaining more and more popularity and the need to implement it in practice. This entails the need for good training of management personnel in the social sphere, who will apply innovative approaches and alternatives in management, use planning and forecasting skills in their work, as well as implement their management program in line with the mission, the vision and the goals of modern social organization.
Keywords:
social organization, management, leadership, quality.
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