Development of the Bulgarian and European Economies – Challenges and Opportunities
“ST. CYRIL AND ST. METHODIUS” UNIVERSITY OF VELIKO TARNOVO - UNIVERSITY PRESS

Management of Bulgaria as a Congress Destination and the Role of the Bulgarian Congress Bureau


Authors:
Martina Bojanska St. Cyril and St. Methodius University of Veliko Tarnovo

Pages: 239-251

Abstract:

Congress tourism is an important factor for the development and results at the destination level, especially considering the trends of increasing the number of international events in recent years. In the event tourism scene, supply and demand are growing and more and more destinations are trying to position themselves with adequate and competitive conditions to attract as many congresses as possible.

Keywords:

Congress tourism, tourist destination, event tourism.

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