The metaphore of association in the role of a proper name
Authors:
Aygul
Bizhkenova
Lejlja
Alimzhanova
Pages:
369-
380
Abstract:
The article deals with trademarks as a particular part of the names dictionary and the functioning of parallel nicknames on their basis, formed by means of metaphor associations. Examples from the sphere of colloquial speech of present-day motor transport users on the territory of Kazakhstan are cited as an illustrative example. Nicknames of cars are given by analogy, contiguity or sound similarity. Forming parallel names on the basis of associative metaphors is typical of many spheres of communication owing to identical and evaluative roles of names.
Keywords:
analogy, associative metaphor, contiguity, nickname, sound similarity
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