Prerequisites and Possibilities for Consolidation in the Water Supply Sector in Bulgaria

Автори:
Страници: 128-133

Резюме:

Study investigates means for achieving consolidation in the water supply sector in Bulgaria – voluntary and obligatory. The results indicate that the most powerful tool for achieving voluntary consolidation is the perspective of receiving EU funds.

Ключови думи:

Consolidation, water supply sector, economy of scale.

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Управление на бранда

Автори:
Страници: 142-146

Резюме:

Brand management is a process of strategically increasing its value. The term “brand management” defines the role of the leader, management and team responsible for creating certain brand features in order to achieve maximum efficiency. With the management of its brand, the organization strives to achieve the maximum effect that fully fits the needs of it’s consumers. Good brand management is the most important factor in maintaining its individual character, image and values. The main responsibility for the construction of the individual or corporate brand, for their preservation and validation, lies with the management of the organization. There is a slippery road for a brand to be recognized, as well as many obstacles. If these aspects are not overcome, then we can not talk about a successful management. It is therefore always necessary to mind and maintain the balance between the image, identity and positioning of the brand.

Ключови думи:

brand, management, validation, needs, sustainable.

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