Marketing in the Age of Modularization. A Key for a New Business Success

Автори:
Страници: 49-57

Резюме:

Nowadays, under the conditions of transition from analogue to digital economy, the largest information and communication revolution in human history is taking place. Speed cycles of digital technology are constantly generating new dividends through business growth, jobs, services, developing our internet society. In this new business environment, the digital potentials of companies are generated, among which the key are innovation, inclusion, efficiency. But these potentials are often accompanied by the resolution of significant business conflicts, problems arising from intensive digital technologies, standards and regulations in adaptations of institutions, industries, digitization of jobs and the necessary new marketing knowledge. In this connection, the author aims to seek out a starting point, answering the following questions: “Is marketing the new weapon of war in a digital business?” and “What are the digital transformations in business models, the jobs and the digital marketing skills in Bulgaria.”

Ключови думи:

marketing, modularization, business success.

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Скрита икономика и укриване на данъци в българия – изследване на мнението на публиката

Автори:
Страници: 42-49

Резюме:

Hidden economy and tax evasion are a major issue for most emerging economies, including for countries in Eastern and Southeastern Europe. The resulting lack of tax income is able to lead to growing public debt, inadequate public services and respectively to problems with future growth prospects. Our study tries to shed more light on the views of the public in Bulgaria on the topic. We explore the existing opinions with a survey, and base our conclusions on 1398 valid responses of people aged 18-60, mostly from Northeastern and Eastern Bulgaria. We find that perceptions of existing tax fraud, tax evasion and the scope of hidden economy are rather high. There are only few significant differences between the answers from the two years studied - 2017 and 2018, as well as among different types of respondents (sex, education, employment etc.). We consider the existing situation as relative stable, our respondents’ opinion about tax evasion and hidden economy can be assessed as consistent.

Ключови думи:

fiscal policy, tax administration, tax evasion, informal sectors, tax avoidance. JEL: H26, H71, K42, O17

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