Рекламните кампании на марката „All Nature“

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Страници: 83-86

Резюме:

Advertising is a collection of individual components that are created to promote or build public interest in a product, service, or organization. The purpose of the article is to present advertising as an integral part of marketing and to show how the different type of advertising campaign is analyzed and evaluated. The object of the research is the status of the activity for measuring the results of the advertising campaigns of the brand All Nature. To achieve this goal, the following specific tasks are solved: • Analysis of each type of advertisement used to present the product; • Evaluation of each advertising campaign; • Analyze the changes that occurred during the recurrence of the advertising campaign. Thanks to a good advertising campaign, All Nature’s products reach more potential customers.

Ключови думи:

advertising campaigns, brand.

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