Подходът запомняне и разпознаване на рекламата като част от потребителското поведение на младежите в България

Автори:
Страници: 118-124

Резюме:

In this report the author explores the advertising communication conducted by the mobile companies in Bulgaria as part of the recall and recognition of the advertisements of the mobile operators. The aim of the study is to identify the role of mobile advertisements that affect the storage and recognition of companies’ ads. The following tasks are used to achieve the goal: • A theoretical model on the recollection and recognition approach; • Determining persuasion and changing consumer attitudes; • Conducting a survey; • One-factor analysis of survey surveys; • Correlational analysis of recall and respondent behavior. The methods used to achieve the tasks are as follows: conducting two successive surveys of the same respondents about their behavior before, during, and after advertising via polls.

Ключови думи:

advertising impact, persuasion, mobile services.

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