Социално влияние и етика на рекламата
Автори:
Бояна
Боянова
Великотърновски университет „Св. св. Кирил и Методий“
Страници:
36-
38
Резюме:
(150–250 words) In recent years, there have been growing concerns about the impact of advertising on people around the world. Through advertising, the population is educated in many virtues: donation, sponsorship, saving of raw materials and energy, etc. The advertising of certain goods (cigarettes, alcohol, firearms, etc.) that are harmful to health or are incompatible with public morals or religious norms is legally regulated.
Ключови думи:
advertising; social influence; ethics in advertising.
Изтегляне
230 изтегляния от 28.2.2025 г.