Стратегическото сътрудничество в маркетинговата и управленската дейност на организациите в област Велико Търново от сферата на услугите

Автори:
Страници: 111-114

Резюме:

The article presents the results from a study of the joint management and marketing activities of enterprises providing services from Veliko Tarnovo and the region. The subject are the joint company activities in management and marketing aspect, and the object are the enterprises in the field of services in Veliko Tarnovo district. The main goal is aimed at revealing the specifics of the cooperative activities in these two aspects of the service companies.

Ключови думи:

marketing; management; cooperation; Veliko Tarnovo region.

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