Дигиталните технологии и влиянието им върху земеделските потребители

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Резюме:

Internet advertising is gaining momentum worldwide and the revenues from Internet advertising are growing with each passing year, as well as the effect of them. Forms of advertising on the web are becoming more and more diverse. Opportunities for direct contact with agricultural consumers are increasing and the number of agricultural companies using this field for advertising is increasing. Advertising on the Internet relies on goals that stand before it, does not differ from the classical understanding of advertising. It is the meeting point of interest of the media and the advertiser, invariably starting from the option – how much and what the audience is, goes through how much it will cost and ends with the balance: what effect is achieved and whether advertising is a reasonable cost.

Ключови думи:

advertising, internet, agricultural consumers, costs, effects.

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