Предизвикателства пред устойчивия туризъм – основни проблеми на дестинациите при адаптирането към съвременните реалности“

Автори:
Страници: 19-24

Резюме:

Since many leading European destinations and tourist organizations adopted ambitious visions to implement sustainable tourism policies, real life examples from the industry have revealed the difficulty of adapting to modern realities. During the large economic downturn and the effort to curb the impact of the COVID-19 crisis, an accelerated recovery of the tourism industry required a focus on the importance of information and marketing, preservation of human capital, an emphasis on eco-tourism, etc. Adapting to the new realities has hampered the tourism market, competition in the sector, transportation, staff retention, travel safety, etc. These realities require an increasingly complex analysis and control of the issues in the industry as a whole, including effective integration between the various entities of the tourism industry, such as the idea of investing in the common future of Balkan destinations. This paper analyzes the key role of education in staff training, raising destination awareness, using the advantages of modern technologies, preserving natural resources, and protecting environmentally friendly tourism. It also focuses on attractive types of tourism in creating a competitive tourism product that combines some of the challenges that the future of sustainable tourism is facing.

Ключови думи:

destinations; sustainable tourism; challenges; adaptation; tourism market; issues.

Изтегляне