Аспекти от предизборна комуникация на политическа партия Възраждане

Автори:
Страници: 55-58

Резюме:

The purpose of the article is to outline some aspects of the pre-election communication of the Vazrazhdane (Revival) party in recent years. The parliamentary elections in Bulgaria, held in 2021, 2022 and 2023, showed a significant increase in the party’s recognition. The paper presents the verbal and visual messages on Facebook pages during the election campaign. The analysis is based on three methods: ideological, critical, and rhetorical. Campaign statements, posts, videos and other formats of Vazrazhdane are also presented.

Ключови думи:

political marketing; communication; language.

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