Evaluation of Social Responsibility Strategies in the Turkish Banking Sector

Автори:
Страници: 86-98

Резюме:

Social responsibility has become an important concept today, with a perspective that businesses should also consider social impacts rather than focusing only on financial success. The aim of this study is to examine and evaluate the social responsibility strategies of businesses in the Turkish banking sector, to understand what type of strategies they focus on and to reveal the prevalence of the practices throughout the sector. The research was conducted and interpreted on the basis of literature review and content analysis methods. Businesses’ social responsibility policies and strategies based on them have been evaluated in areas such as transparency, environmental awareness and social contributions. By investigating the prevalence of social responsibility strategies of businesses in the Turkish banking sector and the general importance of these strategies in the sector, the sustainability and social impact-oriented approaches of businesses are taken into consideration. It is expected that this study will be beneficial to the sector and society as a valuable resource in order to understand the steps taken by businesses in the Turkish banking sector in the field of social responsibility and to evaluate the effects of these steps on the sector.

Ключови думи:

Social Responsibility, Banking, Strategy.

Изтегляне