Digital Techology Will Changes the Trend of Smart Tourism in Vietnam: Current Situation and Solutions
Автори:
Le
Hien
University of Economics Varna, Bulgaria
Страници:
216-
225
Резюме:
Tourism is an economic sector that receives investment attention from many countries. With the rapid development of technology, the application of digital technology initiatives and solutions will help the tourism industry build a smart tourism ecosystem with high economic and social value towards sustainable development. Vietnam tourism in 2023 has reaped many successes with outstanding achievements. The awards honoring Vietnam’s international destination image have contributed to clearly positioning our country’s brand on the world tourism map. The entire industry deployed promotions and advertising to speed up the recovery of international tourists. Along with that is developing branded and highly competitive tourism products and services, promoting digital transformation and developing human resources. This article will focus on researching the current status of Vietnamese tourism in the digital age, and propose solutions to effectively improve the impact of digital technology on the smart tourism trend in Vietnam.
Ключови думи:
Digital technology, smart tourism, trend, Tourist destination.
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