Влияние на дигиталната трансформация върху ресторантьорския бизне

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This scholarly article delves into contemporary emphases and the significance of integrating digital technologies within the restaurant sector. By scrutinizing current trends and research, the paper elucidates pivotal aspects of the restaurant business’s evolution, with a keen focus on technological progress and its ramifications on operations, customer service, and business frameworks. Against the backdrop of the global COVID-19 pandemic and lifestyle shifts spurred by a heightened pace, the tourism industry is witnessing an escalating impact of digital technologies and digitization. This digital transformation uniformly impacts products, processes, and business paradigms. Technological advancements possess the potential to fundamentally reshape core facets of the restaurant industry, ranging from managerial practices to the gastronomic experience. The research underscores the imperative for increased customer engagement, personalized offerings, automation, digitization, and system integration to augment restaurants’ competitiveness and harness the digital epoch as a conduit for innovation and advancement.

Ключови думи:

digitization, digital transformation, innovation, restaurant.

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