Финансови иновации в бизнес модели: стратегически предимства, предизвикателства при изпълнението и секторни доказателства

Автори:
Страници: 131-136

Резюме:

Financial innovation is rapidly gaining importance in the business world, creating radical changes in business models with technological developments and digital transformation. This study aims to examine the strategic importance of financial innovation in business models. This research focuses particularly on the effects of new financial instruments and technologies on business strategies. Purpose: The main purpose of this study is to determine the role of financial innovation in business models and the strategic advantages of these innovations. In addition, it is aimed to address the challenges encountered with successful financial innovation examples in the business world. Method: The research was conducted through literature review and case studies. In addition, qualitative and quantitative data analyzing financial innovation applications in various sectors were collected. Findings: The findings illustrate how financial innovation provides strategic advantages in business models. Innovative financial instruments and technologies create positive effects in many areas such as diversifying income streams, reducing costs and improving customer experience. However, there are also challenges such as regulation and security concerns. Originality: This study provides a comprehensive analysis that deeply addresses the strategic importance of financial innovation in business models and is supported by sectoral case studies. The originality of the study lies in its systematic evaluation of the impact of financial innovation on business strategies. Conclusion: Financial innovation plays an important role in providing competitive advantage in business models and strategic decision-making processes. Effective adoption of these innovations by businesses is critical to their long-term success. The research highlights the future trends of financial innovation and the potential challenges that may be encountered in this process.

Ключови думи:

financial innovation; business models; strategic management; digital transformation; competitive advantage.

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