The Book’s Commercial Industry in Germany, The Skandian Countries and Italy

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Abstract:

This article discusses aspects of book marketing in Germany, the Skandian countries and Italy. The study focuses on some issues and trends related to the cost of the book and the cost of book production. Leading paper market research has been explored in these regions. Statistical data from various international and national sources are also available.

Keywords:

book marketing, book production, book, book’s industry

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