21st Century Media and Communications
“ST. CYRIL AND ST. METHODIUS” UNIVERSITY OF VELIKO TARNOVO - UNIVERSITY PRESS

Varia: Clusters as social capital. Romania and Bulgaria – leading the creation of media clusters in the Balkans


Authors:
Andrzej Nowosad

Pages: 41-48
DOI: https://doi.org/10.54664/TIDL6530

Abstract:

Clusters mean collaboration, knowledge, trust in individual public units which gives better results than the sum of the different activities of the same units. The media play a major role in building social capital. The aim of this study is to analyze the Balkan countries in the field of media clusters, showing the leading role of Romania and Bulgaria.

Keywords:

Social capital, media, clusters, Balkans, Romania, Bulgaria.

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