Experience Economy: Sports Brand and Television
Authors:
Marina
Marinova
St. Cyril and St. Methodius University of Veliko Tarnovo, Bulgaria
Pages:
82-
87
DOI: https://doi.org/10.54664/AUDB6168
Abstract:
The main focus of the article is the „La Liga Santander” sports brand. The author examines how this particular brand takes the form of a performance in TV (sports channels), and how it achieves this through Experience economy. The text analyzes various instances of TV channels that display what their brand history and traditions are, and how the brand has earned people’s loyalty.
Keywords:
Experience economy, brand, TV, sport.
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