21st Century Media and Communications
“ST. CYRIL AND ST. METHODIUS” UNIVERSITY OF VELIKO TARNOVO - UNIVERSITY PRESS

The Media View of Traditions in Modern Bulgarian Society


Authors:
Georgi Ignatov St. Cyril and St. Methodius University of Veliko Tarnovo, Bulgaria

Pages: 14-20
DOI: https://doi.org/10.54664/IQMQ1912

Abstract:

This article explores media influence over some changing holidays and festivals in modern Bulgaria. It traces the processes of changing, supplementing, and creating forms and elements in the Bulgarian holiday calendar. Undoubtedly, the media play a leading role as a catalyst of some reconstructed and invented traditions, without being the initiator of their creation.

Keywords:

media; culture; traditions.

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