21st Century Media and Communications
“ST. CYRIL AND ST. METHODIUS” UNIVERSITY OF VELIKO TARNOVO - UNIVERSITY PRESS

Regulation in the Field of AI Related to the Work of PR Specialists


Authors:
Evelina Christova New Bulgarian University

Pages: 48-58
DOI: https://doi.org/10.54664/EQHK8869

Abstract:

The article examines some key EU and US legal regulations regarding artificial intelligence that would directly or indirectly relate to the work of PR professionals. The topics of regulation and self-regulation are touched upon.

Keywords:

PR, regulation, self-regulation, artificial intelligence.

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