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21st Century Media and Communications
(2024) Vol
8
Issue
1
Article 5
Regulation in the Field of AI Related to the Work of PR Specialists
Authors:
Evelina
Christova
New Bulgarian University
Pages:
48
-
58
DOI: https://doi.org/10.54664/EQHK8869
Abstract:
The article examines some key EU and US legal regulations regarding artificial intelligence that would directly or indirectly relate to the work of PR professionals. The topics of regulation and self-regulation are touched upon.
Keywords:
PR, regulation, self-regulation, artificial intelligence.
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