The Bulgarian National Television Information Campaign “Don’t Breathe Death” – Effectiveness, Factual Reliability, and Social Impact

Authors:

Pages: 22-43
DOI: https://doi.org/10.54664/BTSQ3195

Abstract:

The BNT campaign “Don’t Breathe Death” exemplifies how public service media can address emerging health risks by applying effective communication management strategies. Initiated in response to severe vaping-related incidents among adolescents, the campaign highlights the growing “vaping pandemic” as a national and global concern affecting young people, their families, and school communities. By integrating news reporting, current affairs programming, and documentary content, BNT constructs a coherent media framework that raises public awareness, mobilizes institutional actors, and promotes preventive measures. This report evaluates the campaign’s scope, public significance, and communication impact through systematic source monitoring and a fact and data-based analytical methodology implemented between February and April 2025. The findings demonstrate the capacity of public media to shape reliable information environments and contribute to mitigating harmful behaviors among youth.

Keywords:

communication management, vape pandemic, facts, data, vaping, vape products.

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