Journal Proglas
“ST. CYRIL AND ST. METHODIUS” UNIVERSITY OF VELIKO TARNOVO - UNIVERSITY PRESS

Asia, the Early Cinema and Imagination on the Screen


Authors:
Aàdronika Martonova Institute of Art Studies (Bulgarian Academy of Sciences), Bulgaria

Pages: 114-131

Abstract:

The text explores the historicаl dialogue between Bulgaria and Asia in the context of moving pictures, as the theoretical focus is set on the earliest silent period of a “cinema of attractions”. The main question is: what is the stepping stone for the cinematograph trying to articulate exotic remoteness? Contemporary archival studies dealing with film history and re- contextualisation of film distribution tend to tackle the question of the connection between the viewer and the moving pictures on the screen. It is treated in terms of deictic modes, and especially with regard to visual deixis. The movie screen triggers a meta-visualization of already accumulated knowledge which, before the emergence of cinema, had already evoked images in the minds of Bulgarians as to „what Asia is”. The early cinema opens new vistas to unknown worlds thus stimulating a grasp of cultural diversity.

Keywords:

Far East, Bulgaria, silent era, reception, communication, archives

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