Who Manages Orthography on Facebook? The Bulgarian Case

Authors:

Pages: 210-215

Abstract:

The paper presents a survey of the behavior of some Bulgarian Facebook users, who participate in groups which are oriented toward the problems of Bulgarian grammatical and orthographical norm. The analysis of the communicative models shows that the four phases of Language management can be defined – noting and registration of deviations from the language norm; an evaluation of the deviations; the design of adjustments to these deviations and the real process of the adjustments.

Keywords:

Language Management Theory, Computer mediated communication, social media, Facebook, linguistic correction, grammatical deviation.

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