Cultural Stereotypes. The Image of the Japanese
Authors:
Magdalena
Vassileva
St. Cyril and St. Methodius University of Veliko Tarnovo, Bulgaria
Pages:
23-
31
Abstract:
The so-called cultural stereotypes are often discussed in the spheres of intercultural communication and
foreign language education no matter what the target language is. It is also a theme that is dealt with in the
Common European Framework of Reference for Languages (CEFR, 2001) along with topics such as intercultural
competence.
The following paper attempts to define the term “stereotype” which will help us find out what the role of
cultural stereotypes in Japanese language education at Veliko Tarnovo University is. The aim of the research
is to reveal the image of the Japanese from the point of view of: 1) Bulgarian media and 2) Bulgarian students
of Japanese language at Veliko Tarnovo University (VTU). In 2) we will discuss whether this image changes
after a visit of Japanese students to VTU.
Keywords:
stereotype, cultural stereotype, ethnocentrism, cultural awareness, intercultural awareness.
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