Regional Integration of Tourist Resources Through Marketing Programs
Authors:
Boyana
Boyanova
St. Cyril and St. Methodius University of Veliko Tarnovo, Bulgaria
Plamen
Lakov
University of Agribusiness and Rural Development, Bulgaria
Svetlana
Nencheva
St. Cyril and St. Methodius University of Veliko Tarnovo, Bulgaria
Pages:
7-
15
Abstract:
This article discusses regionalization schemes in international tourism exchange and possible directions for marketing research through marketing programs. The aim is to achieve an efficient absorption of the territorial tourism-recreational resources. The result of the survey will support the formation of new sites from the tourist infrastructure – functional tourist areas. Recommendations are proposed for improving the management of the tourist recreation area at the level of the subjects – national organizations and public institutions of national and local importance.
Keywords:
tourism, tourist infrastructure, marketing, recreational sphere
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