Marketing Instruments and Approaches Appropriate to Mobile Application Game
Authors:
Zdravka
Koleva
St. Cyril and St. Methodius University of Veliko Tarnovo, Bulgaria
Pages:
45-
53
DOI: https://doi.org/10.54664/UYFL5696
Abstract:
This article analyses some fundamental motivational models based on the needs and expectations of mobile applications users. Some of the instruments of communication used in the Lords Mobile gaming app are described, as well as the app’s structure and some of the events conducted to maintain user interest. Certain shortcomings in user communication, weaknesses and opportunities in the marketing strategy currently applied are outlined.
Keywords:
In-App Communications; Instruments of Communication;User Behaviour; Motivation; Lords Mobile; Events Analysis; Buildings Analysis.
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