Journal Socio-Economic Analyses
“ST. CYRIL AND ST. METHODIUS” UNIVERSITY OF VELIKO TARNOVO - UNIVERSITY PRESS

Holistic Approach in Building a Corporate Wellness Strategy


Authors:
Denitsa Andonova St. Kliment Ohridski University of Sofia, Bulgaria

Pages: 143-148
DOI: https://doi.org/10.54664/NAFN8387

Abstract:

This article analyses the tendency of implementing the holistic approach to corporate wellness strategies. Based on the guidelines of Corporate Health and Wellness Association and combined with observation and practical cases in companies the following article presents literature overview, trends, challenges and good practices in building a corporate wellness strategy and programs in Bulgarian companies.

Keywords:

corporate wellness; holistic approach; strategic planning; workplace happiness

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