The Importance of Safety in Contemporary Consumer Behaviour in the Tourism Market

Authors:

Pages: 113-119
DOI: https://doi.org/10.54664/TMEA3969

Abstract:

Until recently, the tourism industry was treated as the most dynamically developing sector of the economy. Tourism affects the national economies of many countries in the world by creating new jobs and stimulating GDP. However, the tourism sector has been hit hard by restrictions on the movement of tourists in the wake of the COVID-19 health crisis. The coronavirus outbreak has negatively impacted the travel industry around the world. Another phenomenon that weakens the tourism industry, mainly in the region of Central and Eastern Europe, is Russia’s invasion of Ukraine, which causes concern among consumers of the tourism market. Already in the first days of Russia’s aggression against Ukraine, tourists from Western Europe and the USA were looking for information on security in Poland. In addition, the war in Ukraine may also lead to a decline in demand for tourism services in the country. Fear wins, and the tourism industry is threatened with a crisis, now when it was just beginning to recover from its COVID debts. The aim of the article is to analyze the role of safety in contemporary consumer behaviour in the tourism market. The work is both theoretical and practical.

Keywords:

consumer behaviour; determinants of tourist behaviour; travel safety; tourism sector

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