Journal Socio-Economic Analyses
“ST. CYRIL AND ST. METHODIUS” UNIVERSITY OF VELIKO TARNOVO - UNIVERSITY PRESS

Application of Omnichannel Distribution in Tourism


Authors:
Nadezhda Kostadinova St. Cyril and St. Methodius University of Veliko Tarnovo, Bulgaria
Plamen Tsenov St. Cyril and St. Methodius University of Veliko Tarnovo, Bulgaria

Pages: 231-239
DOI: https://doi.org/10.54664/JBCB3468

Abstract:

Omnichannel distribution is gaining more and more popularity in today’s world of digitalization and globalization. An increasing number of travel companies are discovering its advantages and implementing it in their activities. The main focus of omnichannel distribution is on consumers and their shopping experiences. All stages of the purchase process must be seamless and as convenient as possible for consumers.

Keywords:

omnichannel distribution; omnichannel approach; tourism; advantages; strategy.

Download


1201 downloads since 21.12.2022 г.
NA
  • © ST. CYRIL AND ST. METHODIUS UNIVERSITY OF VELIKO TARNOVO 2016 - 2025