Popularity: A Factor in the Market Positioning of the Artist (Discussion)

Authors:

Pages: 168-175
DOI: https://doi.org/10.54664/XVXW4689

Abstract:

Popularity is a key variable for the performance of the cultural and creative market. It expresses the relationship between the artistic work and popularity among the real audience, demonstrating whether the artist is recognizable. In turn, when this magnitude is high, it makes the artist preferred and sought after. Popularity becomes important in the economic side of culture and arts. Achieving the desired levels happens by taking a group of measures. Devising a proper strategy depends on having an objective amount of information about popularity.

Keywords:

popularity; artist; visual art; formula.

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